Who We Are

Jim Borghesani, Chief Operating Officer

Jim served as director of communications for Yes on 4, the successful 2016 marijuana legalization ballot initiative in Massachusetts.  He made dozens of TV and radio appearances and was the official debate designee for the campaign, squaring off against many opponents including state representatives and senators, district attorneys and police chiefs. Jim has held top communication positions in state government and the private sector and has worked on dozens of community and media campaigns at the local, state and national level. He served as director of communications for the Suffolk District Attorney in the 1990s and became press secretary for the Massachusetts Governor’s Office immediately following the 9/11 terrorist attacks. Jim, who holds a master’s degree in communications from Northeastern University, started his career as a reporter for the Patriot Ledger in Quincy.  He went from the Ledger to the Boston Business Journal, where he covered health care, government and higher education.

Will Luzier, Chief Compliance Officer

Will Luzier has been involved in Massachusetts politics, law and public policy for over 40 years. He has been an Assistant Attorney General, General Counsel and Chief of Staff to State Senators, and the Executive Director of the Interagency Council on Substance Abuse. In 2015 Will was named the Campaign Manager of Yes on 4 to Tax and Regulate Marijuana, a successful ballot initiative that legalized adult use of cannabis, supported by 1.8 million voters in November 2016.

Matt Hayes, Head of Marketing & Branding

Matt has been involved in marketing and research for over 40 years. He has extensive knowledge in customer satisfaction and feedback, polling, product development and branding. Matt can help identify the target market and develop a plan to communicate directly with them and encourage participation in the cannabis marketplace.