Who We Are

Will Luzier, Chief Compliance Officer

Will Luzier has been involved in Massachusetts politics, law and public policy for over 40 years. He has been an Assistant Attorney General, General Counsel and Chief of Staff to State Senators, and the Executive Director of the Interagency Council on Substance Abuse. In 2015 Will was named the Campaign Manager of Yes on 4 to Tax and Regulate Marijuana, a successful ballot initiative that legalized adult use of cannabis, supported by 1.8 million voters in November 2016.

Matt Hayes, Chief Marketing Officer

Matt has been involved in marketing for over 40 years. He has extensive knowledge in customer satisfaction, product development, & branding. Matt will help identify the target market, and develop a plan to communicate directly with them to encourage participation in the cannabis marketplace.